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HIGHLIGHTS OF THE MONTH

Industry Experts to Gather at the Symposium “Factory Automation – Made in Germany”

The wait is almost over: On May 6, 2025, industry leaders will convene at Gem Center, Ho Chi Minh City, for the symposium “Factory Automation – Made in Germany.” Highlighted speakers include experts from Schaeffler, GIZ, Vietnam Association of Supporting Industries (VASI), Ministry of Finance (MOF), and Vietnamese-German University (VGU), along with 7 German exhibitors. As automation becomes crucial for staying competitive amid rising labor costs and high-quality demands, this symposium aims to foster collaboration between German technology providers and local manufacturing stakeholders.

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Mark Your Calendars: Celebrate GBA’s 30th Anniversary with Us!

We are excited to announce a series of celebrations to mark the 30th anniversary of the GBA and the 50th anniversary of German-Vietnamese diplomatic relations with an exciting lineup of flagship events:

  • GBA Business Awards | Friday, 19 Sep.
  • GBA Oktoberfest Hanoi | Thursday to Saturday, 25 to 27 Sep.
  • GBA Oktoberfest Danang | Friday, 3 Oct.
  • GBA Oktoberfest HCMC | Thursday to Saturday, 9 to 11 Oct.
  • GBA German Ball 2025 | Saturday, 22 Nov.

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German Firms in Vietnam: Navigating in a Shifting Landscape

German firms are adapting to new tariffs and global dynamics, while their counterparts in Vietnam navigate these changes with a balanced outlook. The AHK World Business Outlook – Spring 2025 reveals that 80% rated their current business situation as “good” or “satisfactory,” and 54% of German companies in Vietnam expect business improvements. Vietnam remains a strategic hub in global supply chains. Discover how Vietnam continues to attract German investment and navigate global challenges.

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Discover Vietnam’s IT Potential – Meet Us During Our TechDesign Roadshow!

Facing talent shortages in IT and engineering? Vietnam is home to over 530,000 IT professionals and 400+ tech universities, producing 50,000+ graduates annually. The “TechDesign - Made in Vietnam” Roadshow connects German companies with top Vietnamese tech firms across four cities in Germany. Explore collaboration opportunities, gain market insights, and network through expert talks and workshops. Don’t miss this chance to position your business for innovation and growth through international partnerships!

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Quarterly Letter from GBA Chairman | Q1 2025

We are thrilled to announce the release of the Chairman's Letter for Quarter 1 of 2025! This insightful letter from our Chairman provides a comprehensive overview of the key achievements, strategic initiatives, and future plans that are shaping the direction of our association with following highlights:

  • Strategic Vision: Our growth ambitions, regional expansion and quality focus. 
  • Key Achievements: Milestones from Q1 in executing our strategy and support members.
  • Future Plans: Upcoming events and activities in light of 30 years GBA.
  • Member Spotlight: Extended benefits to enhance membership values.

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Vietnam’s Administrative Shake-Up: What It Means for German Investors

Vietnam plans to restructure its administrative map, potentially creating new opportunities in logistics, industrial zones, and regional development for German businesses. Our latest blog traces Vietnam’s transformation, highlighting past reforms that spurred economic growth. With consolidation back on the agenda, companies need to understand the impact on investment incentives, infrastructure planning, and land access. Discover new growth hotspots and strategic steps for German investors.

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GBA Appoints Two Representatives for Central Vietnam to Regional Strengthen Presence

In line with our Strategy 2025 and our commitment to strengthening our presence in Central Vietnam, we are expanding our footprint through dedicated representatives. We are therefore delighted to announce the appointment of Mr. David Will, General Director of DRÄXLMAIER Vietnam, and Mr. Andre Pierre Gentzsch, General Manager of Ariyana Tourism Complex, as GBA Representatives for Central Vietnam, effective April 1st, 2025. Their leadership, expertise, and dedication to business excellence will connect GBA members with the region’s dynamic business landscape. 

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MARKET ENTRY NEWS

Vietnam Boosts Internet Bandwidth with Asia Direct Cable (ADC) Activation

The activation of Vietnam's segment of the Asia Direct Cable (ADC) significantly enhances the country's internet bandwidth, improving connectivity and reliability. This development is crucial for German businesses that depend on stable, high-speed internet for their operations, communication, and data transfer. By linking Vietnam to key hubs such as Singapore, Hong Kong, and Japan, the ADC strategically positions Vietnam to facilitate smoother business operations and collaborations between German companies and regional partners.

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Legal Updates by Dr. Oliver Massmann | April 2025

Our long-standing GBA board member Dr. Oliver Massmann, Partner at Duane Morris LCC, is sharing the most relevant legal updates:

  1. Visa incentives proposed for celebrities and investors entering Vietnam
  2. Vietnam to embark on two-tier administration model on July 1
  3. Vietnam pilots new housing policy to improve access to commercial real estate
  4. New Circular aims to aid private sector sustainability

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CORPORATE MEMBER NEWS

Deutsche Bank AG

Deutsche Bank AG provides commercial and investment banking, retail banking, transaction banking, asset and wealth management products and services to corporations, governments, institutional investors, small and medium-sized businesses and private individuals. Deutsche Bank is Germany’s leading bank, with a strong position in Europe and a significant presence in the Americas and Asia Pacific.

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Rödl & Partner

Rödl & Partner is a leading German professional service firm specializing in Accounting/Auditing, Tax and Legal Advice. Please follow the link below to access our comprehensive Investment Guide Vietnam, covering a range of legal, tax and accounting matters relevant to new and existing foreign investors in Vietnam.

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Save Lives & Boost Your Health at Deutsches Haus Ho Chi Minh City

Huge thanks to everyone who joined us for Blood Donation Day & Health Consultations at Deutsches Haus HCMC on April 11 2025! Your support made a real difference. Special thanks to Deutsche Bank, Blood Transfusion Hematology Hospital, Raffles Medical, and My Body Health Club. Together, we showed the true power of community and compassion!

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FORVIA HELLA

FORVIA HELLA is a listed, international automotive supplier. We are a company of the FORVIA Group, the world’s seventh largest supplier of automotive technologies. As a global market leader in high-growth areas, FORVIA employs over 150,000 people worldwide and stands for high-performance lighting technology and automotive electronics. At the same time, we cover a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles with our Business Group Lifecycle Solutions.

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Vietnam's Land Law 2024 - Enhanced Rights for Foreign Invested Enterprises

Vietnam's Land Law 2024, effective August 2024, brings significant improvements for Foreign Invested Enterprises compared to the 2013 version. Key changes include expanded land use rights transfers in industrial zones and more flexible land rent payment methods, creating a more favorable environment for international investors in Vietnam's real estate market.

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Kobler Group

Kobler Group - Germany was founded by Engineer Martin Mannhardt, inspired by his hometown of Koblenz, a city regarded as a hub of Germany's economy, technology, and finance. Kobler is a provider of high-quality German-standard products and solutions in furniture and construction materials that are environmentally friendly and built to last over time.

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Luther’s Business Processes Outsourcing (BPO) Services in Vietnam

Are you tired of paperwork and looming compliance risk? Let Luther Vietnam take that complexity off your plate. Our Business Process Outsourcing (BPO) services are designed to streamline your operations, ensure compliance, and free up your time. With trusted local experts managing your day-to-day processes, you can focus on driving your business forward with confidence and innovation in your industry. 

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Mercedes-Benz Vietnam - The Exclusive Privilege for GBA Members

Mercedes-Benz Vietnam is proud to be the only luxury car brand in Vietnam to have an exclusive program designated for all GBA members. Our special offers are up to 4% for all CKD models including C-class, E-class, and GLC-class, and 4% for most of our CBU models. For more details of the program, please contact us via the hotline 1800 400 110 or direct points at our authorized nationwide dealers.

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Your Trusted Partner for High Purity Oxygen

High purity oxygen is essential in a wide range of industrial applications, from healthcare to metal production. Messer stands as your trusted partner, delivering reliable, high-quality oxygen solutions to meet your specific demands. With advanced technology and a commitment to excellence, we ensure that your operations run smoothly and efficiently, providing you with the purity and reliability you need.

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Sao Vang Group SAVABECO

With Savabeco’s diversity in products ranging around Sao Vàng beer brand, our aspiration is to supply high-quality up-to-standards products towards the Vietnamese market and a focus in continuously elevating the value and desirability of exceptional Vietnamese beer in the international market. With that, we are persistently building the Greenfield brewery along with investing in state-of-the-art equipment and machinery supplied by the leading European manufactures and keeping our expertise in brewing to its finest.

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Schaeffler - Shaping the Future of Motion

Schaeffler's successful merger with Vitesco Technologies in October 2024 marks a significant step amid the automotive industry's transformation. By combining strengths and expertise, we are accelerating innovative solutions for future mobility. As highlighted by Mr. Shoichi Tanaka, this integration enhances our motion technology portfolio, positioning us to better meet evolving market needs and play a decisive role in the markets we serve.

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New Appointment of General Manager at tesa Site Haiphong

We are delighted to announce the appointment of our new General Manager – Mr. Suthesh Kumar Velayudan, effective 1 April 2025. Additionally, we have a new Head of Operations – Mr. Anthony Bernier joining us at the beginning of the year. This marks an exciting new chapter for our organization as we continue to drive innovation and excellence in the adhesive technology industry.

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Ziehl-Abegg Vietnam

Welcome to the Royal League in the field of air technology, control engineering and drive technology. Be inspired by our technology, our solution and our competence and trust that you will find the future of intelligent developments at ZIEHL-ABEGG. We focus on system solutions for ventilation, control and drive technology and are constantly looking for new applications for our products. As an innovation and quality leader, we constantly set new standards in technology, service and design.

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Dürr 𝗘𝗰𝗼Dose 2K - Precision in Dosing and Color Changing

The 𝗘𝗰𝗼Dose 2K unit is a versatile electronic Dosing System designed for both high- and low-pressure applications. It is suitable for use in both manual and automatic processes, making it adaptable for various production needs. With optimized features for quick color changes and easy flushing, it promotes efficient resource utilization and contributes to higher overall efficiency. The system ensures consistent and precise measurement of fluids, enhancing accuracy and reliability in dosing.

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STADA Pymepharco – The Sole Wholly Owned Member of STADA Group (Germany) in Vietnam since 2021

Established in 1989, STADA Pymepharco is part of a global pharmaceutical company with nearly 130 years of heritage. Together, we bring international expertise, robust capabilities, and deep local roots - united under STADA Group’s purpose of “Caring for people’s health as a trusted partner.”

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Vias Hong Ngoc Bao

VIAS Hong Ngoc Bao is a dynamic enterprise immersed in the realm of real estate, committed to delivering outstanding offerings in property development, investment, and management. VIAS Hong Ngoc Bao is one of the key sectors that VIAS Capital is focused on developing, offering innovative solutions in the real estate market, as well as the services of investment management, all bolstered by in-depth market knowledge and an unwavering dedication to client satisfaction.

 

Commitment to Enhancing Diagnostic Imaging in Vietnam

This April, Bayer has just launched the MEDRAD® Centargo CT injection system in Vietnam. This innovative automated solution enhances workflow efficiency in high-volume hospitals by reducing manual interventions for radiologists and radiographers. Featuring advanced piston-based technology for precise fluid administration and customizable contrast media protocols, Centargo empowers healthcare professionals to focus on delivering high-quality patient care.

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30 Years, 1 Key Question: Is Vietnam Worth the Bet?

NFQ Summit 2025 welcomed GBA representatives to lead discussions on growth, innovation, and market entry in Asia. Suggesting a gateway for German companies exploring Vietnam, NFQ Summit gathered 150+ business leaders and provided a clear view of how they can scale successfully. Watch key moments where European vision met Vietnamese potential on stage and beyond.

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MVV SNP - Where International Expertise Meets Local Experience

MVV SNP is a member of Media Ventures Vietnam Group (MVV) with 8 offices in Hanoi and Ho Chi Minh City. Working with us means working with a team of 200 experienced and passionate professionals in branding, marketing, communications, digital, content development and visual marketing. We are reaching out to the world by establishing our first offices in Singapore and the US in 2017.

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UPCOMING EVENTS

Connect with the German Business Association for Key Networking Opportunities in Vietnam

Stay informed on our latest events by visiting our Website, following us on Facebook and LinkedIn, or joining our WhatsApp and Zalo groups.

 

[German Career Truck] Career Day – Explore Your Future, Hanoi, Vietnam

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GBA Business Meeting in May, HCMC, Vietnam

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Symposium "Factory Automation - Made in Germany", HCMC, Vietnam

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GBA IT Networking Breakfast, HCMC, Vietnam

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[Supported] Friendship Golf Tournament 2025 For Celebrating 50 Years of Vietnamese-German Diplomatic Relations, Nauen, Germany

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GBA Workshop & Fabtour by Cicor Vietnam: Smart Factory Transformation in the EMS Industry, Binh Duong, Vietnam

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Roadshow: TechDesign – Made in Vietnam, Germany

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GBA DeutschenTreff co-hosting with SingCham, HCMC, Vietnam

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Business initiation Vietnam: Training and further education with a focus on the circular economy, Hanoi & HCMC

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GBA Workshop: The Future of Workspaces - A New Era of Office Living, HCMC, Vietnam

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Vietnam Consultation Day – Your Growth Partner in Asia, Darmstadt, Germany

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Market exploration Cambodia & Laos: Education and training (products and services)

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The 4th Purchasing Initiative Southeast Asia 2025, Online

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NRW Foreign Trade Day 2025, Mönchengladbach, Germany

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Roadshow to Germany: Manufacturing Diversification – Made in Vietnam, Germany

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Hamburger Foreign Trade Day, Hamburg, Germany

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Asia-Pacific Forum Bavaria, Nuremberg, Germany

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Delegation to Vietnam “Talents”, Hanoi & HCMC

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Trade & Connect, Munich, Germany

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TRADE FAIRS

German Pavilion in Vietnam

MTA Vietnam 2025, HCMC, July 02-05, 2025: The International Precision Engineering Machine Tools & Metalworking Exhibition & Conference. Read more

Pharmed & Healthcare Vietnam, HCMC, September 24-27, 2025: Vietnam International Exhibition on Products, Equipment, Supplies for Pharmaceutical, Medical, Hospital & Rehabilitation. Apply now

[Bavarian Pavilion] Metalex Vietnam 2025, HCMC, October 1-3, 2025: Vietnam’s International Exhibition on Machine Tools & Metalworking Solutions for Production Upgrade. Read more

VIETWATER 2025, HCMC, October 22-24, 2025: Vietnam International Trade Fair for Recycling, Sewage Water Technology, Technologies, Water Technology, Water Treatment. Apply now

VIETNAM WOOD 2025, HCMC, November 19-22, 2025: Vietnam International Woodworking Industry Fair. Apply now

 
 

K 2025, Düsseldorf, Germany, October 8-15, 2025: Plattform for plastics and rubber industry innovations. Read more

A+A, Düsseldorf, Germany, November 4-7, 2025: Focus on workplace safety and health—exhibit spaces still open! Read more

MEDICA, Düsseldorf, Germany, November 17-20, 2025: Trade fair for medical technology & healthcare. Read more

 
 

BRANDmade, Essen, Germany, June 25-26, 2025: Brings together companies, brands, and the people behind license projects. Read more

SPIEL Essen, Germany, October 23-26, 2025: The world's largest public fair for board games, bringing passionate game fans together with national and international exhibitors. Read more

Spielwarenmesse 2026, Nuremberg, Germany, January 27-31, 2026: Discover the global hub for the toy industry, uniting international decision-makers. Read more

 
 

BIOFACH CHINA, Shanghai, China, June 11-13, 2025: Founded by the NürnbergMesse, the show unites leading organic brands, professionals, buyers, and consumers. Read more

 
 
INDUSTRY INSIGHTS

Integrating 'German Values' into Global Supply Chains

Mr. Alexander Ziehe, the Chairman of GBA, discussed with Tuoitre.vn how Vietnam can integrate German values into its supply chain to restructure its economy sustainably. He emphasized the importance of leveraging international partnerships to enhance the existing supply chain. Ziehe also highlighted the impact of U.S. tariffs could impact Vietnam and the global economy, suggested the need of collaboration for market diversification, and noted Vietnam’s significant progress in supply chain localization and potential to deliver high-quality solutions across Asia.

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PUBLICATIONS

Crypto, Taxes & Talent: What’s Changing in Vietnam’s Business Landscape?

Vietnam tops global crypto adoption but still lacks legal clarity. A recent court ruling confirmed that crypto isn't taxable – yet. At the same time, new regulations tighten tax enforcement with exit bans and update foreign labor policies to ease hiring. Plus, big changes to VAT rules are coming in July 2025. Stay ahead of legal updates, tax shifts, and market trends. Subscribe to our monthly Legal & Taxes Vietnam Newsletter to stay up to date with important regulations.

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GBA NEW MEMBERS

The GBA members represent a variety of German businesses in Vietnam from small and medium-sized enterprises to large global players. Join us in welcoming our newest members by visiting their websites or stopping by to introduce yourself. The personal touch will help GBA continue to grow and thrive! Learn more

As our community grows and our commitment to supporting your businesses intensifies, we provide a communication platform “GBA Konnects” that can enhance business opportunities for all our members and business partners.

This channel will allow GBA members to exclusively send out notifications on the following topics: Job Opportunities, Products & Services, Networking & Meetups, Sourcing, Professional Development and CSR Initiatives. Learn More

PAST EVENTS

German Business Delegation from wvib Schwarzwald AG Explores Vietnam’s Potential

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German and Swiss Investors’ Visit: Spotlight on Vietnam’s Investment Landscape

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Bosch TGA Apprentices Graduate – Marking 12 Years of Successful Vocational Training Collaboration

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GBA New Member Onboarding, Q1 2025, HCMC, Vietnam

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GBA Family Day 2025, HCMC, Vietnam

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GBA Business Meeting in April, HCMC, Vietnam

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European Night co-hosted by GBA, CEEC, DBAV, HCMC, Vietnam

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OFFICE ANNOUNCEMENT

AHK & GBA Office Closure: Reunification Day and Labor Day 2025

As we commemorate Vietnam’s Reunification Day (30 April) and International Labor Day (1 May), AHK Vietnam and GBA would like to inform you that our offices in Hanoi and Ho Chi Minh City will be closed from Wednesday, 30 April to Thursday, 1 May 2025. We will resume operations on Friday, 2 May 2025.

We wish you a meaningful holiday, and thank you for your continued trust and partnership.

 
CONTACT US

Delegation of German Industry & Commerce in Vietnam (AHK Vietnam)

Trang, TRAN (Ms.)
Marketing and Communications
Email: trang.tran@vietnam.ahk.de
Tel.: +84 (28) 3823 9085

German Business Association (GBA)


Uyen, PHAN (Ms.)
Marketing and Communications
Email: marcom@gba-vietnam.org 
Tel: +84 (28) 3823 9772
If you don´t want to receive any more messages (to: unknown@noemail.com) any longer, you can unsubscribe free of charge at any time.
AHK Vietnam / Delegation of German Industry and Commerce in Vietnam
4th Floor, 33 Le Duan St., Ben Nghe Ward
Dist. 1 Ho Chi Minh City, Viet Nam

+84 (28) 3823 9775
Trang.Tran@vietnam.ahk.de